Paper Still Has Power

by Roberta - 0 Comment(s)

During a recent Strategic Networking session at the Central Library, the hot topic was business card strategies. But that begged the question: Are they still effective and relevant?

Even amidst the growth of social media and apps, the consensus seems to be that they still hold value. In his recent Mashable post, Todd Wasserman maintains that paper isn't dead and still holds a vital role. For example, even with iPhone apps such as CardMunch that effectively digitize cards and save the information as a contact, the print business card still needs to be used.

A more valuable discussion might be how to capitalize on the use of the card. Ann Handley, in her great article in Entrepreneur, argues that cards are still a "vital part of the business landscape", especially if social networking links are employed, along with strong visuals and unique content. She even suggests ditching boring content such as your full street address, when your City will suffice.

Some authors have suggested controversial methods, such as including a picture that would match your professional photo on LinkedIn. In his article 10 Features of a Memorable Business Card, Brent Peterson adds that it's worth spending the extra money on color fonts. Business cards that stick in my mind are those where key competencies listed on the back side, a mini resume of sorts. The bottom line: make the card a personal and memorable reflection of who you are.

It seems they are here to stay, at least for now. I recently talked with a very tech savvy, young, IPhone toting colleague who surprised me with her penchant for business cards. She explained that to her, the exchange of business cards is still a valuable and memorable networking ritual. She noted that they are a tangible reminder of the person and transaction, not just data that lives in her phone. Ditto.

Your Career Development Agency

by Janice - 0 Comment(s)

Lisa Moon, ChampionsJoin us this Friday, February 22 on the third floor of the Central Library for Your Career Development Agency, a free program that will examine how to improve your career and employment related business.

The career and employment services industry faces constant financial cutbacks while faced with an increasing and increasingly-complex demand. Presenter Lisa Moon, Executive Director of Champions Career Centre, will join us for this lunch hour program to talk about ways career serving businesses can be more efficient, effective and profitable.

Your Career Development Agency
Friday, February 22
Central Library, Third Floor Open Area
11:45 am to 1:00 pm



Your Career Development Agency is part of the Career Development Speaker Series, a monthly, noon hour speaker series on a variety of topics of interest to Calgary's Career Practitioners presented in partnership with the Career Development Association of Alberta. Members of the public are welcome to attend these sessions, which are held on the Third Floor of the Central Library on the 3rd Friday of each month from 11:45 a.m. to 1:00 p.m. For more information, call (403-260-2600) or email us.

The Upside of a Greying Population

by Roberta - 0 Comment(s)

I was stumped at a recent career Lunch and Learn at the Central Library when career practitioners in the audience asked a great question:

What is the upside of an aging population, and where are the growth opportunities for Canadian industries?

While there is much written about the negative economic implications of a retiring boomer generation, we had a lively discussion over the potential positive aspects. Well, there's nothing Library staff love more than a good research challenge, so we set off to find out more.

In her Financial Post article "Boomers a Booming Investment," Patricia Lovett-Reid identified a list of key sectors that might well benefit from an aging population. She argues that companies who concentrate on providing services in health care, anti-aging and assisted living facilities might fare well.

Health care is no surprise, but what's interesting is that in the United States, companies have figured out that they need to deliver health care services in new ways, as many seniors want to manage and direct their care and have high expectations for service. According to the authors of Serving Aging Baby Boomers, clinics for education and care programs are appearing in retail locations such as supermarkets.

Big changes are coming to senior living as well. Boutique senior living is making headway, including onsite services such as travel agents, learning courses and even spas. Living the Boutique Lifestyle, by Alicia Jones, overviews a new type of services model and highlights opportunities for operators.

Today's seniors are also living more independent and healthier golden years that their predecessors, realizing that aging can be a positive, constructive and exciting journey. As a result, leisure and travel sectors are also poised to grow, given that this age group is also consuming and spending more than their grandparents did. As well, Lovett-Reid also predicts that companies that cater to the specific financial and investment needs of older clients will be able to take advantage of growing portfolios.

The opportunities for senior-related businesses are ripe for those with a little imagination and who know how to do their research. For help researching your business questions, contact our reference team at 403-260-2782 or centralinformationservices @ calgarypubliclibrary.com for help with your research, including details about accessing our many relevant online journals.