Best in Books: August

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This month’s Library book review is from local career consultant Joy Cohen. Joy recently presented a LinkedIn seminar at the Central Library, where she talked about one of her favourite book series: Knock ‘em Dead.

Knock ‘em Dead Secrets & Strategies for Success in an Uncertain World is a satisfying read that offers practical advice that I have found to be personally instrumental on my own career path, as well as a helpful tool with my clients. Interestingly, I’d been a huge fan of his Knock ‘em Dead series, so I networked with the author through LinkedIn and he sent me an autographed copy!

Martin Yate emphasizes a straight forward, no nonsense, step by step approach to job search and career management advice suitable for new graduates and seasoned workers. I really enjoy his writing and have found that his enthusiasm is contagious and he possesses a flair for constructing creative, well written resumes and cover letters that get positive attention. He does, however, bluntly claim that this book will provide everything you need to take control of your life, which I found to be rather broad and subjective.

Three of the most important key concepts in Yate’s book emphasizes include:

1. Self-Responsibility

Successful career management and job search takes time, daily work and planning. If you’re stuck, then get practical help from a Career Coach to help keep you on track and motivated.

2. Producing Effective Resumes

Target and focus your resume and cover letter to each job posting. Yate discusses this in detail and his solution is TJD: Target Job Deconstruction for reconstructing a resume that employers will want to read. Generic resumes and “to whom it may concern” cover letters are extremely ineffective and usually do not result in many job interviews. Effective, relevant, worthwhile resumes contain key words and phrases that entice the reader to call the candidate.

3. Network, Network, Network!

It’s all about relationships. “The success of your job search depends on getting into conversation with people in a position to hire you, as quickly and as often as possible,” stresses Yate. This book contains little gems on how to bypass gatekeepers and make contact with decision makers. Quite simply, if you are not networking and following up with employers, i.e., finding names and contact information of people who can help you get resume requests and job interviews, then learn how to do so. Etiquette is also critical and will distinguish you in either a positive or negative way from other candidates. For instance, if you think that a thank you letter, card or email after an interview is a waste of time, think again. Lastly, if you have been attending job interviews and have not received job offers, then ask for feedback about your interview performance and make necessary changes.

Joy Cohen BPA-HS, RSW Career Consultant/Résumé Writer

Web: http://everydayjoycohen.ca/Tel: (403) 244-8771 Toll Free Canada and US: 1-888-534-5405

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