This Saturday, October 22nd, please join us at the Central Library for our Accelerate Your Career All-Day Career Event.
Joy Cohen, a Calgary career consultant, will be presenting the LinkedIn for Career Success program from 12:00 to 1:00 p.m.
We asked Joy a few questions about the why and how to use LinkedIn as a networking tool.
With over 120 million registered users worldwide, LinkedIn is clearly popular with job searchers. What do you think is its greatest strength?
I think its greatest strength is the ease of use for individuals with basic computer skills. If you have a well developed profile containing key words and phrases from your industry, it’s easy to be found and to access wonderful career opportunities. As a career coach, I have found this site to be absolutely invaluable for marketing my job search clients to employers quickly and with great ease. Some of my clients do not have computer skills and I am able to intervene and connect very quickly with hiring managers and decision makers as well as others who can introduce me to those who are responsible for posting opportunities. I LOVE this site!
What are your LinkedIn pet peeves?
- A profile with just your name and nothing else or having a profile that says “unemployed and desperate for work—please, anyone, help me!”
- A profile full of spelling and grammatical errors. Have someone with a fresh set of eyes check your profile for you. If English is not your first language, have someone review your profile who is completely fluent in English.
- Inappropriate or family photos. Your photo should reflect a professional image, period.
- Inappropriate status updates giving information about your family or personal activities. These personal details are more appropriate for Facebook.
Do you think job searchers should include their LinkedIn URL on their business cards?
Sure! You can also select a personalized “Vanity URL” for your public profile, giving you a custom web address for linking to and promoting your profile. Once you’ve chosen your URL, you can use it to feature your LinkedIn profile on business cards, email signatures, your blog and so on. (source: Personalizing your LinkedIn URL)
Should job searchers ever ask their current boss for a recommendation?
As long as everyone is comfortable, I think it’s a very good idea. Be aware that some companies are not permitted to provide what may be perceived as “written references,” Many employers search LinkedIn and seek out candidates who have a minimum of 10 recommendations, so building up your profile is important. Always ensure that the recommendations are of quality and speak of your talent, strengths, skills and knowledge.
Joy Cohen, from Everyday Joy: Career and Human Services Consulting, is a Calgary-based Human Services and Career Services Professional. Joy will be presenting LinkedIn for Career Success during the Accelerate Your Career All-Day Career Event this Saturday, October 22nd at the Central Library. Register online or by calling 403-260-2620.